Education
Arizona State University 2003 - 2007
- Major: Social Psychology
Mesa Community College 2007 - 2009
- Major: Ecommerce Management
Technical Expertise
Methods | (Scaled) Agile, Kanban, Waterfall |
---|---|
Sales | Salesforce Sales Cloud, Salesforce Partner Communities |
Marketing | Salesforce Marketing Cloud, Pardot, Adobe Marketing Cloud, Marketing Automation (e.g. Zapier), MailChimp |
CMS | WordPress, Drupal, Kentico, Magento |
Software | Adobe Creative Suite, RekordBox |
Ecommerce | Shopify, SquareSpace, PayPal |
AI | ChatGPT, Gemini |
Work History
Genuine Parts Company | GA | Oct. 2022 – Present
Multi-Domain Product Manager – Sales, Marketing
- Accountable for the creation and execution of 1-5 year sales domain roadmaps, including reporting progress to senior leadership.
- Expanded our self-service territory management platform for the sales organization from 1 role to 10 roles in 24 months, delivering significant process improvements.
- Co-product manager for enterprise implementation of Salesforce CRM and partner community for 6,000 locations and the sales teams that serve them.
- Delivered product results an average of 60 days ahead of schedule by driving efficient project execution and cross-team collaboration.
- Coach associate product managers, fostering high-performance organizational practices and driving efficiency across product operations.
Berkshire Hathaway HomeServices | AZ | Jun. 2021 – Oct. 2022
Product Manager – CRM, Marketing
- Oversaw the strategic roadmap for Salesforce Sales Cloud and kvCore, increasing user engagement by 10% in a 50,000+ user network.
- Integrated third-party platforms like Twilio, introducing SMS/MMS and video chat as new B2C channels.
- Directed Agile sprints, increasing delivery efficiency and customer satisfaction.
Cox Automotive | GA, AZ | Jan. 2017 – Jun. 2021
Sr. Product Owner – CRM, Marketing
- Implemented multiple Salesforce technologies to enable marketing and lead generation for 22+ brands.
- Guided key stakeholders in devising 3-5-year technology roadmaps, aligning CRM and marketing with organizational goals.
- Facilitated Agile ceremonies to ensure strategic alignment and focus on pivotal use cases.
Manheim | AZ | Apr. 2014 – Jan. 2017
Marketing Technologist – Demand Generation
- Managed Salesforce Sales Cloud, driving internal lead generation and boosting outreach at industry events.
- Oversaw Agile product management and liaised with internal teams and vendors to achieve strategic goals.
- Drove 60K leads (valued at $50M) via Salesforce CRM integration with the website, achieving an 8.3% form conversion rate and 2.08% lead-to-cash conversion rate.
- Pioneered an omni-channel lead nurturing process, enhancing engagement and expanding from 1 to 4 communication channels.
Projects/Products
SmartSnap
3D Printed Smart Cell Phone Cases
Developed innovative smart cell phone cases using 3D printing technology to enhance functionality and personalization.
VoicesinATL
Social Media Experiment
Launched a social media experiment aimed at amplifying underrepresented voices in the Atlanta area.
BausRadio
Monthly Radio Station/DJ Night
Hosted a monthly radio station/DJ night with an audience of about 1000 listeners, delivering unique experiences with live performances and curated music.