Education

Arizona State University 2003 - 2007

  • Major: Social Psychology

Mesa Community College 2007 - 2009

  • Major: Ecommerce Management

Technical Expertise

Methods (Scaled) Agile, Kanban, Waterfall
Sales Salesforce Sales Cloud, Salesforce Partner Communities
Marketing Salesforce Marketing Cloud, Pardot, Adobe Marketing Cloud, Marketing Automation (e.g. Zapier), MailChimp
CMS WordPress, Drupal, Kentico, Magento
Software Adobe Creative Suite, RekordBox  
Ecommerce Shopify, SquareSpace, PayPal
AI ChatGPT, Gemini

Work History

Genuine Parts Company | GA | Oct. 2022 – Present

Multi-Domain Product Manager – Sales, Marketing

  • Accountable for the creation and execution of 1-5 year sales domain roadmaps, including reporting progress to senior leadership.
  • Expanded our self-service territory management platform for the sales organization from 1 role to 10 roles in 24 months, delivering significant process improvements.
  • Co-product manager for enterprise implementation of Salesforce CRM and partner community for 6,000 locations and the sales teams that serve them.
  • Delivered product results an average of 60 days ahead of schedule by driving efficient project execution and cross-team collaboration.
  • Coach associate product managers, fostering high-performance organizational practices and driving efficiency across product operations.

Berkshire Hathaway HomeServices | AZ | Jun. 2021 – Oct. 2022

Product Manager – CRM, Marketing

  • Oversaw the strategic roadmap for Salesforce Sales Cloud and kvCore, increasing user engagement by 10% in a 50,000+ user network.
  • Integrated third-party platforms like Twilio, introducing SMS/MMS and video chat as new B2C channels.
  • Directed Agile sprints, increasing delivery efficiency and customer satisfaction.

Cox Automotive | GA, AZ | Jan. 2017 – Jun. 2021

Sr. Product Owner – CRM, Marketing

  • Implemented multiple Salesforce technologies to enable marketing and lead generation for 22+ brands.
  • Guided key stakeholders in devising 3-5-year technology roadmaps, aligning CRM and marketing with organizational goals.
  • Facilitated Agile ceremonies to ensure strategic alignment and focus on pivotal use cases.

Manheim | AZ | Apr. 2014 – Jan. 2017

Marketing Technologist – Demand Generation

  • Managed Salesforce Sales Cloud, driving internal lead generation and boosting outreach at industry events.
  • Oversaw Agile product management and liaised with internal teams and vendors to achieve strategic goals.
  • Drove 60K leads (valued at $50M) via Salesforce CRM integration with the website, achieving an 8.3% form conversion rate and 2.08% lead-to-cash conversion rate.
  • Pioneered an omni-channel lead nurturing process, enhancing engagement and expanding from 1 to 4 communication channels.

Projects/Products

SmartSnap SmartSnap

3D Printed Smart Cell Phone Cases

Developed innovative smart cell phone cases using 3D printing technology to enhance functionality and personalization.

VoicesinATL VoicesinATL

Social Media Experiment

Launched a social media experiment aimed at amplifying underrepresented voices in the Atlanta area.

BausRadio BausRadio

Monthly Radio Station/DJ Night

Hosted a monthly radio station/DJ night with an audience of about 1000 listeners, delivering unique experiences with live performances and curated music.

Contact Me

Email: chad@caustin.pro

Phone: 678-466-0497